I turn business problems into experiences people actually understand.
I work across research, strategy, and design to help companies build products that are intuitive, scalable, and built around real user needs and business goals.
Hi, I'm Akbar Fadillah Hermawan.
I'm a Product & UI/UX Designer based in Bandung, Indonesia, with 5+ years of experience designing digital products that actually work — for the people who use them and the businesses that build them.
My approach is simple: before I design anything, I try to understand the problem. I research the business model, map the user journey, and look for the friction that nobody's talking about yet. Then I design my way through it.
Purposeful design
across industries.
From fintech to government and events, I've helped teams create intuitive products that drive impact. Each project reflects a balance between design logic and real user needs.
Transforming a Confusing Healthcare Platform
Redesigning a healthcare platform struggling with low transactions and poor retention into a conversion-driven digital experience.
Rebranding Sinar Mas Digital Day 2025
Transformation of SMDD's digital identity through rebranding that presents a modern, consistent look aligned with corporate event character.
Redesigning BRI's Pension Platform
A large-scale redesign developing a modular and accessible interface that simplifies complex data structures for both users.
Design that moves projects forward — whether you need a partner or a hire.
I take on freelance projects, open to full-time roles, and run a small mentoring program for early-stage designers.
UI/UX Design
End-to-end design for mobile apps, dashboards, landing pages, and websites. From research to production files.
Open to Hire
Looking for the right full-time opportunity. I thrive in environments that value clear communication and growth.
1-on-1 Mentoring
Deep-dive mentoring for early-stage designers. One project, one designer, highly focused feedback.
Beyond client work, I build tools
that help others build.
I publish UI Kits under Rabka UI — flow-first design assets for founders, designers, and developers who don't want to start from zero.
Aquiva UI Kit
Premium design ecosystem for modern SaaS and internal tools dashboard.
View on Rabka UI
Fina Finance Kit
Flow-first interface asset templates for mobile fintech and bank applications.
View on Rabka UI
Signatura System
Clean, highly modular typography guidelines and structural layout kit.
View on Rabka UIFeedback from people
I've worked with.
"Akbar is a UI/UX Designer with a keen sense of design, who is adaptable, collaborative, and has a holistic mindset. He is capable of providing comprehensive design solutions, considering not only user needs but also business aspects and technical feasibility."
Mayuga Wicaksana
Senior UI/UX Designer at Ihsan Solusi Informatika
"Akbar has a good work ethic. He is able to manage tasks effectively and deliver high-quality and timely results. Great works, Akbar!"
Ilham Ramadhan
Senior Software Engineer at Gikslab
"I work with Akbar for almost 2 years, and I have recommend that his skill is excellent at Creative Design. He had unique ability to design visually appealing and strong branding to provide the product and company needs from his design."
Ghani Noor Fatah
Full-Stack Developer at Gikslab
"There will always be problems at work. Akbar knows how to solve them and is brave enough to make decisions. He takes responsibility for his choices and is fair to others. Keep up the spirit and never stop spreading positivity."
Afifa Isla Amalia
Head Creative Designer at Yeloo