WORK

Projects built around
real problems.

I don't just design screens — I design solutions. Each project starts with understanding the business, the users, and the gap between them.

Transforming a Confusing Healthcare Platform into a Scalable Digital Product
HealthcareProduct StrategyUX Optimization

Transforming a Confusing Healthcare Platform into a Scalable Digital Product

Redesigning a healthcare platform that struggled with low transactions, poor retention, and weak business scalability into a conversion-driven, commercially viable digital experience.

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Designing a Buyer-First Marketplace by Fixing the System Behind It
Product DesignTCG MarketplaceBuyer Experience

Designing a Buyer-First Marketplace by Fixing the System Behind It

A two-sided marketplace for serious collectors — where I designed the seller infrastructure to protect the buyer experience.

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Rebranding Sinar Mas Digital Day 2025
Product DesignRebrandingWeb Experience

Rebranding Sinar Mas Digital Day 2025

Full rebranding of one of Sinar Mas's most anticipated annual events — creating a futuristic, premium identity for an event attended by 1,500+ participants.

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Redesigning BRI's Pension Fund Management Platform
Product DesignDesign SystemBanking

Redesigning BRI's Pension Fund Management Platform

End-to-end UI/UX design for 5 modules of DPLK BRI's digital platform — navigating banking regulations while maintaining usability standards across a 12-month engagement.

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Revamping Ihsan Solusi Informatika's Corporate Website
WebsiteDesign SystemCorporate

Revamping Ihsan Solusi Informatika's Corporate Website

Transforming a single-page corporate website into a multi-page, professional platform that accurately represents how ISI works and what they offer.

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Building a Freelancer Platform from the Inside
Product DesignDashboardFreelancer Platform

Building a Freelancer Platform from the Inside

As co-founder and sole product designer, I built Gikslab's internal products from 0 to launch — a talent dashboard, time tracking tool, and company profile supporting 500+ active freelancers.

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